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What we listen for in a sermon

· Sermon Short Reels product team

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The loudest thirty seconds is rarely the truest thirty seconds

When we first tried picking moments from loudness alone, a calm preacher's highest peaks turned out to be an explanation of a map. Volume tells you where the room reacted, not where the meaning landed.

The transcript carries most of the signal: a rhetorical question, a phrase repeated three times, a direct instruction, a sentence that finishes a thought. The audio adds the rest, mainly pauses, pace and the sound of a room responding.

What that means for your reels

  1. A quiet invitation can be chosen over a shout.
  2. Cuts land where a sentence breathes, not on a fixed timer.
  3. Worship music is separated from the sermon before anything is picked, so the reel is never a slice of the band.

You still read the captions before anything goes out. That part is not automated, and it should not be.

All notes